They're trying to make themselves "relevant" again after years (decades) of declining quality, sales, market share, brand recognition et al.
Their strategy is inconceivably counterproductive. They earned every bit of their modern bad reputation, storming out of the gates with new leadership by focusing immediately on bullying other manufacturers and acting like an 800lb gorilla is painfully stupid. Rather than taking the earned money spent by their customers to improve their product and in turn, their reputation... they're throwing that money at a gaggle of lawyers to try and stop other companies from delivering what they can't... Gibson styled guitars that don't suck, and are actually affordable.
That asshole should have made a very different angry video. He should have been angry about how the company's own poor leadership nearly ran them out of business and cemented their legacy as a failed company.
Sent from a van down by the river.