SO I feel like a "mom and pop" store that just had Walmart open up next door.

Mark Wein

Grand Poobah
Staff member
I posted this thread yesterday kind of as a joke but I really am concerned about Guitar Center opening a music school less that two miles from my studio: http://markweinguitarlessons.com/fo...my-kids-loose-on-Thursday&p=497896#post497896

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I'm stockpiling ideas and already have a couple of things ready to put into action but what would you guys do?
 
Hey, 50% off lessons!

Seriously, though, this sucks. On the one hand, you've got your ties to the music community and years of goodwill. On the other hand, they're cutthroat corporateers who can afford to undercut small shops on price and perhaps availability.

In DC in the late 90's it appeared to me that Barnes and Noble moved into spaces specifically to target a local chain, Olssons. Leaving the internet's affect on bookstores aside, a few independent bookstores managed to survive and thrive based on their niche offerings and customer loyalty.

I don't know what your market is like as far as turning away students; my friend who runs his own studio locally is having a terrible time getting enough students...he's down to himself and one other teacher.

Sorry I don't have any good suggestions for you.
 
Incite a riot during which their building accidently gets firebombed. idn_smilie

Well, it's an option... :lol:
 
Hey, 50% off lessons!

Seriously, though, this sucks. On the one hand, you've got your ties to the music community and years of goodwill. On the other hand, they're cutthroat corporateers who can afford to undercut small shops on price and perhaps availability.

In DC in the late 90's it appeared to me that Barnes and Noble moved into spaces specifically to target a local chain, Olssons. Leaving the internet's affect on bookstores aside, a few independent bookstores managed to survive and thrive based on their niche offerings and customer loyalty.

I don't know what your market is like as far as turning away students; my friend who runs his own studio locally is having a terrible time getting enough students...he's down to himself and one other teacher.

Sorry I don't have any good suggestions for you.

well, there is a glut of studios in my area....three on my street alone ad not enough students locally to keep everyone going. The thing that makes us work better is that we offer higher levels of instruction and classes that no one else does so we draw from a larger geographical area but having a GC that close will make it more difficult to get the "kids with their first guitar" type students in the door since I'm sure GC will give a free lesson with each new instrument this Christmas and even if the instructors aren't very good (which I'm not counting on with them unlike the Best Buy music school that opened a couple of years ago down the street) it will take much of our "post christmas" student bump that is important to us off the table.


:idea:
 
Hard to believe they are expanding in this market. The GC by my house looks pretty empty most of the time.

I sure hope this doesn't affect you.
 
In my area we have a number of independent music stores (including one right across the street!) plus two different local "chains" as well. GC and Sam Ash don't do lessons, although Mars did when it was there. I've had several students come to me from the local chains because they weren't satisfied. Even though we're already in a somewhat (for lack of a better word) disposable business, I think a lot of people attach more value to our methods because we're NOT the one stop, big box store. We have more personalized attention to detail and clients and students are capable of building a deeper rapport. Guitar Center will have an impact, but I'm fairly certain they're going to snag a lot of the younger kids who just are interested in learning to play riffs from Bullet For My Valentine, Underoath, Guitar Hero, etc. and are not at a point where they're looking for deeper, more serious instruction. You know, the kind of clients that just stop showing up to lessons, forget cables, picks, their music every week, are late paying... not that you ever have any of those people. :embarrassed:
 
Hard to believe they are expanding in this market. The GC by my house looks pretty empty most of the time.

I sure hope this doesn't affect you.

It will in the short run. I hope that going into the block will be the same experience for them that it was for Mars music. I think that having a music store in that location is like attacking Russia in the winter.
 
In my area we have a number of independent music stores (including one right across the street!) plus two different local "chains" as well. GC and Sam Ash don't do lessons, although Mars did when it was there. I've had several students come to me from the local chains because they weren't satisfied. Even though we're already in a somewhat (for lack of a better word) disposable business, I think a lot of people attach more value to our methods because we're NOT the one stop, big box store. We have more personalized attention to detail and clients and students are capable of building a deeper rapport. Guitar Center will have an impact, but I'm fairly certain they're going to snag a lot of the younger kids who just are interested in learning to play riffs from Bullet For My Valentine, Underoath, Guitar Hero, etc. and are not at a point where they're looking for deeper, more serious instruction. You know, the kind of clients that just stop showing up to lessons, forget cables, picks, their music every week, are late paying... not that you ever have any of those people. :embarrassed:

I'm hoping that we can work up the "local and from your community" end of things. I've got something that i think the local band directors will love, for instance.
 
We have a guitar center up the road (1/2 hour drive). In the three years I've lived in the Wilkes-Barre area, I've been in there two or maybe three times, and the only thing I've ever bought there were guitar strings. I just don't like it. I also don't like BestBuy or Wal-Mart -- and here I'm not making a "hate corporate big boxes etc" statement: I'm just saying something about those particular stores makes me very uncomfortable. I buy most of my stuff from smaller local stores (although one is national franchise, Music Go Round, that deals mainly in used gear), and if I were ever to take lessons, that's where I'd go. However, the reason GC stays in business is because a significant amount of the population isn't like me (which is probably a good thing).

Again, I'm not very up on these things, but it seems like your teachers have street cred from playing with national acts...does GC attract that sort of teacher for their lessons?
 
We have a guitar center up the road (1/2 hour drive). In the three years I've lived in the Wilkes-Barre area, I've been in there two or maybe three times, and the only thing I've ever bought there were guitar strings. I just don't like it. I also don't like BestBuy or Wal-Mart -- and here I'm not making a "hate corporate big boxes etc" statement: I'm just saying something about those particular stores makes me very uncomfortable. I buy most of my stuff from smaller local stores (although one is national franchise, Music Go Round, that deals mainly in used gear), and if I were ever to take lessons, that's where I'd go. However, the reason GC stays in business is because a significant amount of the population isn't like me (which is probably a good thing).

Again, I'm not very up on these things, but it seems like your teachers have street cred from playing with national acts...does GC attract that sort of teacher for their lessons?

Their school in Woodland Hills (north of here) has instructors that have all graduated from Musicians institute. Not the same thing but it all looks good to a beginner or a parent.
 
To be honest, as a player if I wanted some guitar lessons I can honestly say that GC is no where near the top of my list of place to go.....
 
Sign of the times, and anything I could really say about it would be political... Mojo to your business, family, and life you know... Fortunately, people still seem to appreciate an independent electrician who was born here, educated here, cultured here, and speaks English as a first language... I'm really glad I grew up when I did...
 
Their school in Woodland Hills (north of here) has instructors that have all graduated from Musicians institute. Not the same thing but it all looks good to a beginner or a parent.

Hm. I just read your earlier comment about the Best Buy lessons...I didn't believe it when I saw Best Buy was selling instruments, and I really can't believe they would go as far as offering lessons.
 
Sign of the times, and anything I could really say about it would be political... Mojo to your business, family, and life you know... Fortunately, people still seem to appreciate an independent electrician who was born here, educated here, cultured here, and speaks English as a first language... I'm really glad I grew up when I did...

it definitely is, but I think that people still appreciate something that is local and well done if you are priced right and offer something unique. I need to get our unique-ness and quality a higher local profile.
Hm. I just read your earlier comment about the Best Buy lessons...I didn't believe it when I saw Best Buy was selling instruments, and I really can't believe they would go as far as offering lessons.

yeah. it's really bad, too.
 
we offer higher levels of instruction and classes that no one else does

Wrap this up in a non-arrogant message and start promoting the hell out of it.

I'm not saying THAT is arrogant. It isn't at all. I'm just saying don't take it too far.

It's a fine line between "we do it better" and "they suck".

Focus on the why and how of "we do it better" and let the people figure out that "they suck".
Yeah, it's a little passive, but if you go out slagging the competition, it can put people off.

Play up your successes - i.e. past student successes.
Showcase your teachers.
Showcase your seasoned students more.

I know you do most of this already - I think. Ramp it up with a local focus. I'm spit ballin ideas here....

Do some kind of event with the students and get the radio stations to do a remote. (I know. That might be tough in a place like L.A.)
 
Wrap this up in a non-arrogant message and start promoting the hell out of it.

I'm not saying THAT is arrogant. It isn't at all. I'm just saying don't take it too far.

It's a fine line between "we do it better" and "they suck".

Focus on the why and how of "we do it better" and let the people figure out that "they suck".
Yeah, it's a little passive, but if you go out slagging the competition, it can put people off.

Play up your successes - i.e. past student successes.
Showcase your teachers.
Showcase your seasoned students more.

I know you do most of this already - I think. Ramp it up with a local focus. I'm spit ballin ideas here....

Do some kind of event with the students and get the radio stations to do a remote. (I know. That might be tough in a place like L.A.)

Yeah. I'm definitely going to revamp our marketing. The radio thing is impossible to do although I might be able to work a print media thing.
 
I would hope that the quality of instruction you offer will see you through this. It's highly unlikely that GC will be able to match you in that regard. I think dodgechargerfans post is pretty much the way forward. Hell, put me down as an "International Student"(which is true, I've learned so much from you)...I doubt if GC will have any of those. :embarrassed:
 
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