I imagine musical instrument sales take a hit during a recession. I bet a very small percentage of their sales are to pros, and most people just are not buying gear like the old days. Just a guess on my part, but for most people, a musical instrument is not a necessity. My local GC seemed to have been trying to get more of the low end market, with them only having a few USA strats and Gibsons, and a ton of lower end stuff. This, in turn, moves the higher end clients to the web to the big independent guys who actually set up guitars and make their money serving a more pro level segment. Add to that the fact that Chinese direct sales and super discounters can undercut brand name stuff, and your business pretty much evaporates. Heck, even parents who want to buy their kid a cheap guitar can get it online, or from walmart, target, best buy, etc.