It actually has to do with how the finances my for their restructuring was secured. They have no choice but to sue.I get that Kiesel is trying to milk as much publicity out of getting a C&D from Gibson as possible but at this point, the list of what medium to large MFGs that haven’t received one is probably smaller than those that have.
Gibson’s tactic has nothing to do with being legally sound but everything to do with knowing most builders are going to balk at spending money to actually defend themselves in court. It costs them next to nothing to fire off a letter. Is it shitty? Yes.
It actually has to do with how the finances my for their restructuring was secured. They have no choice but to sue.
Kiesel's (Carvin's) Ultra V has been out since 1986?
How is suing a company that has been making that model for 34 years, and nine years before Gibson trademarked the shape (not 'til 1995, according to Jeff in the above video) and which the judge will laugh out of court going to help Gibson's finances?
No insight there.What about all the years and C&D's that went out prior to that?
No insight there.
The new company was partially financed using their trademarks as collateral. The note holders are demanding they in force the trademarks in order so maintain the value of their collateral. That is also where the ill fated licensing scheme came from. Fortunately, only one company fell for it and has since withdrawn from the agreement. Ceasar is a managing partner of the lien holders and is spearheading the rash of C&D’s.
unfortunately for Gibson, they lost a lagacy suit against Framous and they will more than likely lose to Dean too. The trademarks they are trying to pump up will ultimately be worthless.
No idea about anything previous to the restructuring.
My point being this isn't something that started post restructuring but a business strategy they have employed for well over a decadeNo idea about anything previous to the restructuring.
No insight there.
The new company was partially financed using their trademarks as collateral. The note holders are demanding they in force the trademarks in order so maintain the value of their collateral. That is also where the ill fated licensing scheme came from. Fortunately, only one company fell for it and has since withdrawn from the agreement. Ceasar is a managing partner of the lien holders and is spearheading the rash of C&D’s.
unfortunately for Gibson, they lost a lagacy suit against Framous and they will more than likely lose to Dean too. The trademarks they are trying to pump up will ultimately be worthless.
Yep. Reality is, they’re gonna lose big. You know it, I know it, everyone knows it, even dogs know it. But they have to. Sucks for everyone.This makes sense. If you don’t attempt to protect a trademark, you lose the ability to do so later.
Gibson has to do this to meet their obligations. They probably know their position may not be strong. If the court rules against them, they can say they tried.
That is also where the ill fated licensing scheme came from. Fortunately, only one company fell for it and has since withdrawn from the agreement.
I only know what I know from the attorneies dealing with the situation. Their assessment of the licensing proposal was that it was a way for them to increase the value of the trademarks. I don’t have any specific knowledge of the echo park situation other than they were the only company to bite and have since withdrawn.Gabriel and Gibson say it was Echopark’s decision to stop the deal back in 2019 and reconsider starting it back up in 2020. Echopark is having it’s own problems with their image and delivery of acceptable guitars to customers right now so they seem to need to get their house in order before spinning off some licensed Gibsons.
Unless you have info that conflicts Gabriel’s interviews and the shitstorm of unhappy customers on the forums like TGP